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June 15, 2013
One Campaign renews South Florida effort

The One Campaign continues to work to build statewide momentum as it focuses on Miami-Dade and Broward counties.

“With successful campaigns in Brevard, Duval, and Hillsborough in full force, the Florida Bar Standing Committee on Pro Bono decided to fortify the campaign’s efforts in South Florida,” said Ruth Reyes, the One Campaign’s director. “Broward and Miami-Dade represent over 30 percent of the state’s Bar members. An increase in attorney participation in pro bono legal services in South Florida could drastically move the needle on improving access to justice for all Florida residents.”

Almost four years since its inception, Reyes said the One Campaign continues to advance its statewide objective of increasing pro bono participation by asking attorneys to take on a single pro bono case.

At the local level, the campaign is focused on building ownership for long-term integration of a pro bono culture through:

* Assessing the needs and impediments to pro bono;

* Engaging and cultivating a network of Bar members to serve as advocates for pro bono;

* Communicating more clearly about pro bono opportunities through technology and social media; and

* Developing a pipeline of young attorneys dedicated to pro bono.

Reyes said she is looking to work within the existing pro bono infrastructure and with county stakeholders — legal services organizations, law firms, law schools, voluntary bar associations, and the judiciary — to customize specific campaigns in Miami-Dade and Broward counties.

“Potential initiatives currently being explored are working with the 11th Judicial Circuit to promote a ‘pro bono first’ policy in the courts and replicating the Business Law Section’s Pro Bono Clinic for Not-For-Profits in Broward,” Reyes said.

[Revised: 08-23-2014]