The Florida Bar

The Florida Bar
and the Alternative Dispute Resolution Section present
AIM Mediation: Advocacy Impasse & Marketing

Course Classification: Intermediate Level
June 26, 2013, Boca Raton, FL

Course No. 1597R

Perry Itkin - The Fallacy of Impasse John J. Upchurch - Mediation Advocacy - What Works and What Doesn't Rodney Romano - Marketing Your Mediation Practice Ethically

To register for June 26, 2013 presentation, you must use the Annual Convention registration form in the The Florida Bar News or at

NOTE: Only use this brochure to register for the live webcast/virtual seminar.

2:00 p.m. – 3:00 p.m.
Perry Itkin, Fort Lauderdale
The Fallacy of Impasse
Style: Interactive
1. Define the elements of impasse.
2. Identify why impasse occurs.
3. Debunk negotiation myths.
4. Identify threats to effective ethical problem solving and
5. Develop tools for overcoming impasse in mediation, i.e. use of
pre-mediation conference attorney contact; use of control theory;
lateral thinking; blind bidding; attribution bias; malevolent utility
6. Review and discuss the Standards of Conduct for Certified
and Court-appointed Mediators applicable to properly influencing
parties while honoring party self-determination.

3:00 p.m. – 4:00 p.m.
John J. Upchurch, Daytona Beach
Mediation Advocacy - What Works and What Doesn’t
The goal of mediation is to manage or resolve a problem that
has escalated into litigation. At some point litigation takes on
an ugly and seemingly independent life of its own. Mediation
is an opportunity to put the conflict into a broader and healthier
context. This presentation will focus upon the attitudes, skills and
approaches that subtly convert the exercise to realizing the other
side is really a partner in resolving a dispute. Both parties have
an interest in avoiding the commitment of years to lawyers, costs,
anger and uncertainty. We will focus on appropriate mediation
objectives, preparedness and communication skills; assessment of
external factors; influence of outside relationships; case analytics;
and developing habits of thinking that will provide a template for
effective mediation advocacy.

4:00 p.m. – 5:00 p.m.
Rodney Romano, West Palm Beach
Marketing Your Mediation Practice Ethically
Style: Interactive Lecture/Case study
Material covered – The presentation will consist of a number of
marketing techniques beginning with self/skills/product evaluation,
market identification and then covering the effective and cost
efficient marketing techniques. Applicable ethics opinions will
be discussed.
Q&A period will be reserved at the end of the formal presentation.


AUDIO WEB CAST CONNECTION: Live audio web cast attendees receive course materials and audio via the Internet. Connection instructions will be e-mailed 2 days prior to scheduled course; or contact The Florida Bar Order Entry Department at 850-561-5831 for instructions 2 days prior to the event.

Florida Bar CLE Courses feature electronic course materials for all live presentations, live webcasts, webinars, teleseminars, audio CDs and video Dvds. This searchable electronic material can be downloaded and printed and is available via e-mail several days in advance of the live presentation or thereafter for purchased products. The Course Book can be purchased separately. Effective July 1, 2010.



Credit may be applied to more than one of the programs above but cannot exceed the maximum for any given program. Please keep a record of credit hours earned. RETURN YOUR COMPLETED CLER AFFIDAVIT PRIOR TO CLER REPORTING DATE (see Bar News label). (Rule Regulating The Florida Bar 6-10.5).

*** Live ** Videotaping Session * Videotaped Replay

No documents found

[Revised: 06-01-2008]