The Florida Bar
www.floridabar.org


The Florida Bar Continuing Legal Education Committee and the
Law Office Management Assistance Service (LOMAS) present
Building Business in a Down Economy

Course Classification: Intermediate

Audio CD set with material on CD-ROM
2.5 hours of CLE credit including 1 hour of ethics.
Developed by The Florida Bar Law Office Management Assistance Service.
This course was recorded live June 24, 2010 at The Florida Bar Annual Convention in Boca Raton, Florida.

Course No. 1094C


In this rapid-fire two and ½ hour program, nationally recognized Master Practice Advisor Dustin Cole draws from his more than 20 years of experience in legal marketing to pinpoint the new economic realities, identify what has changed, and offer both marketing fundamentals, and new, more effective solutions. Attendees will gain an understanding of the tools and specific action plans to increase revenues through more active, focused, and effective marketing.



Building Business in a Down Economy
Ethical Considerations and Crucial Marketing Skills
for Weathering the Downturn
What has changed in client expectations and demands and how to adapt to them successfully.
• How to move up the “value” curve in the client’s eyes for increased revenues.
How to “change the game” to retain good clients.
Ethical and practical techniques to combat price resistance and price undercutting.
The four simple principles that create a powerful business stream.
How to dramatically increase your marketing efficiency and results.
Powerful, ethical communication techniques that turn prospects into clients.
Innovative approaches to fees and collections.

In this rapid-fire two and ½ hour program, nationally recognized Master Practice Advisor Dustin Cole draws from his more than 20 years of experience in legal marketing to pinpoint the new economic realities, identify what has changed, and offer both marketing fundamentals, and new, more effective solutions. Attendees will gain an understanding of the tools and specific action plans to increase revenues through more active, focused, and effective marketing.

Approval period until 06/26/15.







LOMAS Order Form 070114.pdfLOMAS Order Form 070114.pdf







ELECTRONIC COURSE MATERIAL NOTICE:
Effective July 1, 2010, every CLE course will feature an electronic course book in lieu of a printed book for all live presentations, live webcasts, webinars, teleseminars, audio CDs and video DVDs. This searchable, downloadable, printable material will be available via e-mail several days in advance of the live course presentation or thereafter for purchased products. We strongly encourage you to purchase the book separately if you prefer your material printed but do not want to print it yourself.

Print the attached PDF brochure for more detailed information.



1094
R
2.5
1.0
0.0
0.0
0.0



Credit may be applied to more than one of the programs above but cannot exceed the maximum for any given program. Please keep a record of credit hours earned. RETURN YOUR COMPLETED CLER AFFIDAVIT PRIOR TO CLER REPORTING DATE (see Bar News label). (Rule Regulating The Florida Bar 6-10.5).




*** Live ** Videotaping Session * Videotaped Replay








[Revised: 06-01-2008]

   

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Legal span course overview.pdf