The Florida Bar
- Proposed Advisory Opinion Adopted by the Standing Committee on Advertising
The Standing Committee on Advertising has issued Proposed Advisory Opinion A-12-1 on use of metatags and hidden text. Pursuant to Rule 4(c) and (d) of The Florida Bar Procedures for Issuing Advisory Opinions on Advertising and Solicitation, comments from Florida Bar members are solicited on the proposed opinion. The committee will consider any comments received at a meeting to be held at The Florida Bar Annual Convention at 2:00 p.m. on Thursday, June 27, 2013, at the Boca Raton Resort & Club. Comments must contain the proposed advisory opinion number and clearly state the issues for the committee to consider. A written argument may be included explaining why the Florida Bar member believes the committee's opinion is either correct or incorrect and may contain citations to relevant authorities. Comments should be submitted to Elizabeth Clark Tarbert, Ethics Counsel, The Florida Bar, 651 E. Jefferson Street, Tallahassee 32399-2300, and must be postmarked no later than April 30. 2013.
SC11-1327 Amendments To The Rules Regulating The Florida Bar-Subchapter 4-7, Lawyer Advertising Rules
Summary of Changes to the Ad Rules
Summary of New Ad Rules, Effective May 1, 2013.
Cross Reference Table - Old Ad Rules to New Ad Rules
Cross Reference Table - New Ad Rules to Old Ad Rules
HANDBOOK ON LAWYER ADVERTISING AND SOLICITATION
The Handbook on Lawyer Advertising & Solicitation is an annual publication by the Standing Committee on Advertising. This handy reference gives general information on lawyer advertising, how to file advertisements with The Florida Bar, current rules regarding advertising and sample ads for reference. The handbook has been updated to include the most recent amendments to the lawyer advertising rules (effective May 1, 2013). The quick reference checklists have been updated to include these amendments as well.
Link to attorney advertising rule Chapter 4-7 Rules Regulating The Florida Bar.
Lawyer advertising filing requirements
Bona Fide Offices
To assist Florida Bar members in filing their advertisements for review, staff of the Ethics and Advertising Department created cover sheets for your use that address many of the common omissions and questions in filing advertisements. You are not required to file the cover sheet with your advertisement. If you choose to use the cover sheet, we hope it will help expedite the review process. For information on which advertisements are required to be filed for review, please see Attorney Advertising Filing Requirements above. For your convenience, these forms are available in 2 formats: one you can print and fill out, the other you can fill in and save the completed form in your own system.
Coversheet For TV & Radio Advertisements (Word / PDF)
Coversheet For Print Advertisements (Word / PDF)
Coversheet For Direct Mail & Email Advertisements (Word / PDF)
Coversheet For Internet Advertisements (Word / PDF)
Guidelines for Social Networking Sites
Guidelines for Video Sharing Sites
Guidelines for an Attorney's Statement of Qualifications and Experience
Guidelines for a Law Firm's Statement of Qualifications and Experience
Guidelines for a Lawyer Referral Service's Statement of Qualifications and Experience
Quick Reference Checklist - T.V. & and Radio
Quick Reference Checklist - Print Ads
Quick Reference Checklist - Direct Mail
Quick Reference Checklist - Electronic Mail
Quick Reference Checklist - Internet Banner Ads
Quick Reference Checklist - Websites
Florida Bar Procedures for Issuing Advisory Opinions Relating to Lawyer Advertising or Solicitation (Revised and adopted by the Board of Governors on May 24, 2002)
Rules Regulating The Florida Bar: Chapter 15. Review of Lawyer Advertisements and Solicitations
Ethics Opinions on Advertising and Solicitation
Commercial Speech Doctrine
Standards for Lawyer Sanctions in Advertising and Solicitation Rule Violations
Advertise in The Florida Bar News, Journal and Website