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The Florida Bar
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Marketing

LOMAS was created to assist members dealing with all of the business aspects of setting up, managing, merging or closing a professional practice.

Ethical Guidelines: Advertising, Websites & Social Media

Free CLE Courses on Marketing

Building Business in a Down Economy External Link

Building the Small Firm Marketing Program: From Planning to Ethical, Effective Action External Link

Ethical Marketing Seminar

Ethical Marketing PDF document opens in new window
This is the text of a presentation "Ethical Marketing," which was presented by Dustin A. Cole, President of Attorneys MasterClass, at a LOMAS seminar.

Using Social Media on the Web for Law Firm Marketing

Create Policies for Social Media External Link
Jaffe and Associates is a Washington DC, PR firm which offers a sample policy for your consideration and use. It can be modified to fit your firm's values and looks at the issues and challenges of blogging, twittering and other use of the internet by partners and associates.

Getting More Social External Link
An excellent White Paper about Web 2.0 and Social Networking - why you should use it and how.

Watch four YouTube videos on how to use Linkedin External Link

Web 2.0 and the Recession. Little Guys Can Finish First External Link
From Jaffe and Associates, a Washington DC, PR firm. Jaffe has several excellent articles available on line on how to use these new technologies. Solos, small firms and the big guys will find these techniques very effective.

Other Marketing Reading

Boring Middle Class Need lawyers PDF document opens in new window

Competing in the Future PDF document opens in new window

Is Your Firm Really Marketing PDF document opens in new window

Marketing For Gen Y and Gen X PDF document opens in new window

New Partners Need Marketing Training PDF document opens in new window

Nine Marketing Keys to Your Best Year Ever PDF document opens in new window

Women Rainmakers - Univ of Texas Seminar PDF document opens in new window

Does Your Law Firm Have a Marketing Culture PDF document opens in new window

How Do You Differentiate Your Practice Group From the Masses PDF document opens in new window

[Revised: 05-07-2013]