LOMAS was created to assist members dealing with all of the business aspects of setting up, managing, merging or closing a professional practice.
Ethical Guidelines: Advertising, Websites & Social Media
- Guidelines for using LinkedIn Search The Florida Bar News for Updates on members’ use of LinkedIn
- Guidelines for social networking sites
Guidelines for video sharing sites
Guidelines for Lawyer and Law Firm Websites
Guidelines for a Law Firm's Statement of Qualifications and Experience >
Free CLE Courses on Marketing
Building Business in a Down Economy
Building the Small Firm Marketing Program: From Planning to Ethical, Effective Action
Ethical Marketing Seminar
This is the text of a presentation "Ethical Marketing," which was presented by Dustin A. Cole, President of Attorneys MasterClass, at a LOMAS seminar.
Using Social Media on the Web for Law Firm Marketing
Create Policies for Social Media
Jaffe and Associates is a Washington DC, PR firm which offers a sample policy for your consideration and use. It can be modified to fit your firm's values and looks at the issues and challenges of blogging, twittering and other use of the internet by partners and associates.
Getting More Social
An excellent White Paper about Web 2.0 and Social Networking - why you should use it and how.
Watch four YouTube videos on how to use Linkedin
Web 2.0 and the Recession. Little Guys Can Finish First
From Jaffe and Associates, a Washington DC, PR firm. Jaffe has several excellent articles available on line on how to use these new technologies. Solos, small firms and the big guys will find these techniques very effective.
Other Marketing Reading
How Much Should You Spend on Marketing
Boring Middle Class Need lawyers
Competing in the Future
Is Your Firm Really Marketing
Marketing For Gen Y and Gen X
New Partners Need Marketing Training
Nine Marketing Keys to Your Best Year Ever
Women Rainmakers - Univ of Texas Seminar
Does Your Law Firm Have a Marketing Culture
How Do You Differentiate Your Practice Group From the Masses