The Florida Bar

Member Benefits Program: Internet Marketing

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Member Benefits: Internet Marketing

In today’s digital world, establishing and maintaining a positive reputation is paramount for law firms seeking to promote their services online. To meet the needs of potential clients, law firms need to achieve visibility on the first page of search results, which can be challenging. We aim to help you reach and maintain a prominent position on search engines while safeguarding your reputation.

Our company offers a Precise Branding service specifically designed to enhance awareness among potential clients of your legal expertise and why you are the best option for legal representation. Our team of experts conducts monthly analyses of search queries and closely scrutinizes how search engines interpret your services to identify gaps. This enables us to devise a comprehensive action plan to improve your search engine rankings.

We also identify potential cybersecurity loopholes that could threaten your reputation and take the necessary measures to protect your online presence. Our services include:

  • Aligning website content with search queries.
  • Keep you informed of algorithmic changes that could impact your webpage’s position.
  • Identifying potential vulnerabilities that cybercriminals or hacktivists could exploit.

We understand that every law firm is unique, and therefore, our services are tailored to meet the specific needs of your business. Our team works closely with you to identify your strengths and areas for improvement, and we help you develop a comprehensive strategy to achieve your marketing goals.

We offer discounted pricing for members of the Florida Bar, and our Precise Branding service is available to law firms of all sizes. For more information about our services, please visit www.360bizvue.com.

Omnizant

Omnizant is a leading developer of high quality, comprehensive websites and digital marketing services for law firms. Omnizant was founded with the principle that no two firms are identical and no two websites should be either. Each site we develop has a unique design which is both elegant and sophisticated, and most importantly reflective of the practice it represents.

All Omnizant clients have access to an extensive, ​customizable ​​practice area ​​content library.

Omnizant’s content management system offers​ exclusive site tools, such as our Click to Call technology, Upcoming Events Feature and Consultation Request form, which engage visitors and encourage interaction with your firm. Omnizant is pleased to be a preferred member benefit of The Florida Bar and provide Florida Bar members with a 15% discount on website development services. Learn how to grow your practice with Omnizant.

Practice42

Practice42 creates custom, strategic marketing solutions specifically built and tailored to your law practice needs. We are distinctive in that we not only identify and develop solutions for you, but also provide practical implementation for each answer.

Founded by Florida attorney Audrey Ehrhardt, Esq., CBC, at the end of 2015, we personally know the challenges that busy lawyers face. Most of our clients know what success looks like for them but they do not know what it takes to reach it when it comes to their marketing needs. On a daily basis they are inundated, just like you, with getting things done just to keep up. Most days they feel overwhelmed, stuck in an inefficient pattern, and are unable to make real progress to improve their profitability and growth. As attorneys ourselves, we understand those challenges.

When our law firm clients come to us, many of them share that they originally thought their receptionist or paralegal could handle the marketing for the law firm. Unfortunately, both employee and employer quickly realized how time consuming the responsibility was and how much work truly went into successful marketing.

The end result? More often than not, the firm limped along with a partially implemented campaign until the employee’s billable time decreased to the point that the marketing was perceived to be too costly. In favor of getting work done, the marketing was neglected.

We know that marketing costs you in one of four ways:

  1. The cost of the clients you lose by doing nothing.
  2. Your billable time when you are a DIY-er.
  3. Your employee’s billable time when you delegate it.
  4. The cost of hiring a strategic legal marketing agency.

Your marketing will never reach its full potential when your team member can only give half of his or her effort to implement it. You will handicap your earning potential if you do it all yourself. The legal marketplace is competitive. You need to participate daily with custom content that shares your unique message. You face competition not only from other lawyers but also from non-lawyers offering legal services.

Do not waste your valuable time and money on solutions that may work. Instead, invest in the practice support solutions that do work with real return on investment. Contact Practice42 today for a free Strategic Marketing Audit or Strategy Session. You may visit our website or call us at 850-933-5072 to learn more about discounts available only to Florida Bar Members. Be sure to mention The Florida Bar member benefit when you contact Practice42.

PaperStreet

PaperStreet knows what works for busy law firms. Founded by a lawyer, for lawyers, we understand and anticipate your needs and improve lawyers’ reputations one website at a time.

We specialize in law firm web design, content and Internet marketing. Firms come to us to build and market their websites because we impress and get results.

PaperStreet has been designing websites for more than 19 years. Our company has produced more than 1,700 custom website projects. We have won numerous awards, including a Webby nomination.

Your website is the most important marketing asset to your law firm. It should be a unique reflection of your company, not a cookie-cutter copy of your competitors. It should be fast, easy to update, impressive and reasonably priced. It should be yours with no strings attached: No mandatory subscriptions, no required services or recurring fees for “mystery maintenance” and no limits on the number of pages.

Finally, when law firm marketing matters, contact PaperStreet to help. We wrote the book on marketing and know how to get your firm the results you need.

PaperStreet offers a free website analysis for Florida Bar members. Visit our website or call us, 954-523-2181, to learn more about special pricing for The Florida Bar members. Ask about The Florida Bar member benefit discount.

Digital Age Marketing Group

Digital Age Marketing Group Inc. is a Fort Lauderdale-based, full-service online marketing firm specializing in Search Engine Optimization (SEO), social media content marketing, video production for law firms, website creation, and directory sites for the legal industry under the USAttorneys brand.

Converting online searchers into paying customers is our ultimate goal, and we excel at executing digital marketing campaigns that not only bring people to the law firms website, but also converts them into paying customers.

Moreover, Digital Age Marketing Group / USAttorneys guarantees — in writing — that the law firms’ website will appear on the first page of Google, either in the maps section or the organic section for a particular geographic location, or the monthly fee is waived.

Florida Bar members receive a 10% discount on all services to lawyers and law firms.

Discounted services include:

  • Search Engine Optimization
  • Website Creation
  • Social Media Management
  • Video Creation and Optimization
  • Link Building

Visit our website to learn more and for pricing information.

TheLaw.TV

Your clients prefer to communicate online through video. THELAW.TV, a preferred member benefit provider for Florida Bar members, has produced more online videos for more law firms than any other company – more than 100,000 videos for hundreds of firms nationwide. Now, your firm can affordably add video to your website, social media pages, and email marketing campaigns, as well as YouTube and Avvo.

  • Florida Bar members can save 10 percent off our popular video production packages.
  • Every member of The Florida Bar can shoot a free welcome video for their website.

Go online to learn more about this benefit, or call 877-535-8529 to schedule studio time for your free video.