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The Florida Bar Journal
September/October, 2018 Volume 92, No. 8
LegalFuel: A Playbook for Profitability

by Michelle R. Suskauer

Page 6



I am excited about this upcoming year and finding ways to make the Bar a vital resource for you, both as legal professionals and business owners.

Most of our lawyers are solo or small firm practitioners, and are faced with the additional challenge of running their business while acting as their own IT department, office manager, marketing consultant, and still practicing law. Life, work, and managing a practice is truly a balancing act. Very often, we lose our balance.

Now for the good news. To help you alleviate the stress and meet the challenges inherent in our profession, the Bar has just launched a brand new website — LegalFuel: The Practice Resource Center of The Florida Bar; found at LegalFuel.com.

LegalFuel will help you bridge the gap between the art of practicing law and the science of running a business. It connects you with tools designed to help fuel your law practice. To make you more efficient. To make you more profitable.

LegalFuel offers law office management and technology support, 70 hours of free CLEs, including 40 technology hours, and it assists you in running the business side of your practice. LegalFuel features an enhanced search capability to help you quickly find articles on everything from marketing to accounting, as well as a curated library of free webinars, podcasts, and hundreds of helpful legal forms. LegalFuel advisors are available via live chat to offer quick answers to your questions. They’re also available by phone or email to help with practice management or technology issues. Lawyers may also connect and share information with each other via online discussion boards.

One of the highlights of LegalFuel — and one I’m most excited about — is its Speaker Series, which features well-known and respected Florida lawyers discussing relevant topics from technology to work-life balance and social-media marketing, which will be released on a monthly basis beginning in August. This free CLE video series will be rolled out and available at LegalFuel.com.

Consider the fantastic topics the LegalFuel Speaker Series will cover:

• “Social Media and Your Practice”

• “10 Ways to Avoid a Grievance”

• “More ‘Me Time’ for the Busy Lawyer”

• “How to Take Your Practice to the Next Level”

• “Get a Life! How to Find Work/Life Balance”

• “Cyber Security”

• “Building a Gold Reputation”

I’d be remiss not to thank Florida Lawyers Mutual Insurance Company for providing the Bar with a portion of the funds to produce the LegalFuel Speaker Series.

I consider LegalFuel another vital service and benefit to our members. Consider it a playbook for profitability as a practicing attorney in the real world. Whether an attorney wants to better market her or his services, or improve operational management, LegalFuel has the tools to help. Because, really, that is why the Bar is here — to help and support its members and to build a strong community of legal professionals. We consider LegalFuel to be an evolving resource so we invite your input on any improvements to the website or areas that we should add.

LegalFuel.com will be generating new and original content weekly, so attorneys can check back often to continue to grow their business. I invite you to visit LegalFuel.com. You will be glad you did.


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[Revised: 08-23-2018]