YLD shares its social media platforms with local affiliates
'Giving an affiliate the opportunity to take over our social media will further engage them and their members, spice things up a bit, and get other affiliates excited about the opportunity to do the same thing'
Determined to empower local affiliates, promote diversity, and extend its social media reach, the Young Lawyers Division has agreed to a friendly takeover.
Beginning September 28 and continuing through the next eight months, the YLD is allowing a featured VBA to use its social media accounts — Facebook, Twitter, and Instagram — for one day a month to promote diversity and inclusion as part of its “#YLDTakeoverTuesday” initiative.
“It’s one thing to use our social media to promote the activities of our affiliates, we do that regularly and it has an impact,” said YLD President Todd Baker. “We feel like this will have an even stronger impact.”
First up was the Broward County Hispanic Bar Association, in honor of Hispanic Heritage Month and the division’s “#YLDisMeAffliates” campaign.
BCHBA took full advantage of the opportunity.
“Good morning, Florida legal community! Just a reminder that ALL day today, the Broward County Hispanic Bar Association — that’s US! — is taking over the YLD’s social media channels as part of their #YLDisMeAffiliates campaign to shine a light on Florida voluntary bars and their young lawyer affiliates that are focusing on diversity and inclusion.”
Broward County Hispanic Bar Association historian Jessica Marra posted a video touting the group’s latest diversity and inclusion efforts, including a Minority Women’s Leadership Conference, which featured remarks by Lt. Gov. Jeanette Nuñez.
“It was a really, really, truly inspiring event, full of advice,” Marra said. “That’s just one of our many events here at the Broward County Hispanic Bar Association and we are excited to do more.”
Under Baker’s leadership, the YLD recently launched a “Council of Affiliates” to, among other things, give affiliates a bigger voice in YLD programming and serve as an incubator for community service projects.
“#YLDTakeoverTuesday” is just another way to promote service, honor diversity, and strengthen the partnership, Baker said.
“Giving an affiliate the opportunity to take over our social media will further engage them and their members, spice things up a bit, and get other affiliates excited about the opportunity to do the same thing,” Baker said. “These affiliates selected for ‘Takeover Tuesday’ are promoting diversity and inclusion among their membership. We want other affiliates to feel empowered to do the same and to innovate their programming in a way that also promotes diversity and inclusion.”