The Florida Bar

Tips for Attracting and Keeping Sponsors

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October 21, 2020

Getting a grip on the role of sponsors and insight for voluntary bar leaders on expectations was the focus of a town hall on Oct. 20. More than 50 voluntary bar organizations were represented on the Zoom call. Aaron Wallace,┬áMarketing Director, Florida Lawyers Mutual Insurance Company shared the sponsor side of the partnership and Onchantho Am, President of the Greater Orlando American Bar Association provided the perspective of a voluntary bar leader. The duo discussed online opportunities, relevant metrics important to sponsorship value, the importance of a lasting relationship and mutual benefits. Kimberly Lopez, Vice-Chair of the Voluntary Bar Liaison Committee was the moderator. Maria McCorkle also won a Social Distancing & Cybersecurity Care Package from FLMIC – our generous sponsor!

For more information on what the sponsors are looking for and what the voluntary bar can do to recognize the support and price it right view the video recording.┬áHINT — This will be very helpful for 2021. CLE is available for those completing the session.